Don Ressler Earns a Reputation for Launching Profitable Startups in the Fashion Sector

Don Ressler has proved his prowess in the fashion business by launching several successful firms. He has mastered the art of spotting and interpreting market trends, transforming startups into successful companies, and creating market-leading brands. He works hand-in-hand with his long-term business partner, Adam Goldenberg. These two fashion gurus have perfected the art of creating industry-leading firms on LinkedIn by combining endless passion and fun.

An amazing career profile

Don Ressler breakthrough in the fashion arena came after he founded The firm went through a fast-paced growth process and increased its level of returns. Ressler signed a remarkable deal with Intermix Media that saw him sell his startup back in 2001. This acquisition created an opportunity for Ressler to meet Adam Goldenberg, who turned out to be his business partner. They unveiled Alena Media, which served as Intermix’s e-commerce and advertising section. Alena Media was the most profitable section of Intermix Media on However, when News Corp took control of Intermix in 2005, it decided to ignore the section.

New Corp’s decision to ignore Alena Media frustrated the efforts of Ressler and his partner. They relinquished their positions in the company to venture into new opportunities. The two entrepreneurs were aware that they had enough skills to prosper in the growing sector of online performance advertising at Therefore, they began the process of launching an independent brand building business. They invited a few former members of Alena for a brainstorming meeting that took place at Goldenberg’s living room. After a series of debate and consultation, Brand Ideas was born. Later on, Brand Ideas transitioned into Intelligent Beauty.

Achievements of Intelligent Beauty under the guidance of Don Ressler

Don Ressler and his business associate guided intelligent Beauty into creating its first brand called DERMSTORE, which was an online marketplace for cosmetics and skincare products. After two years, the brand-building business unveiled SENSA, a top-notch weight-loss program. Ressler and Goldenberg named Dr. Alan Hirsch as the head of product development and Brett Brewer as the chief executive. In 2008, Intelligent Beauty accepted $43 million to strengthen its financial muscle. The funds originated from the Technology Crossover Ventures.

In 2010, Intelligent Beauty started another firm called JustFab that recently changed its name to Techstyle. The company brought in designer Kimora Lee Simpsons as the managing director and creative director. JustFab also secured a total of $33 million from Matrix Partners. The two co-founders declared publicly that JustFab had attained the four million-member mark and orchestrated the second round of financing, securing a record $76 million from Crossover Ventures, Rho Ventures, Intelligent Beauty, and Matrix Partners.

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