White Shark Media’s expertise in digital advertising, especially pay-per-click (PPC) advertising, is extensive in both Google AdWords and Bing Ads. To prove their abilities, the company offers business owners a free live evaluation of their existing AdWords account with one of their digital media advisors. Using Bria, a conference platform, the advisor explains what White Shark Media would do differently, while the business owner follows each step.
For business owners operating small, local businesses, White Shark Media tailors their traditional AdWords management service to include keywords that will attract leads in their client’s community. In addition, the firm tracks phone calls and contact form submissions and offers campaigns that include Google Mobile Ads with directions and click-to-call options. All local campaigns offer competitor analysis, handwritten copy and monthly optimization.
White Shark Media also offers Google AdWords management for e-commerce businesses with Google Analytics shopping feeds and tracking for e-commerce. By using a certified AdWords professional with experience in handling e-commerce campaigns, client’s campaigns are optimized to provide the highest return on their investment, as opposed to a high-click-through rate.
White Shark Media’s process is simple; after an evaluation, a digital media advisor will assist new clients with selecting a flat fee PPC plan, which includes Small Business, Essential, Pro and Platinum options. The Small Business option has the lowest budget requirement per month at $500. Each option includes easy-to-understand reporting options, so clients understand how their campaign is performing.
Launched in 2011, White Shark Media’s rapid growth is a testament to the service that they provide.