Don Ressler is very popular within the fashion industry. Over the last decade, the California-based fashion guru has invested heavily in several fashion enterprises in California and Los Angeles. His first investment was in FitnessHeaven.com, a brand building company that incubated many Internet businesses and raised hundreds of millions of dollars as capital for these enterprises. By the time he sold the company to Intermix Media in 2001, he had generated sales to the tune of a billion dollars noted on pando.com. His second major investment was in El Segundo in California where he established the Intelligent Beauty. The company that started its operations in 2006 was a joint venture between Ressler and his close business associate, Adam Goldenberg. The two gentlemen who had known each other at Intermix Media were keen to tap into the Californian fashion e-commerce industry, which was unexplored at the time. That notwithstanding, they saw it wise to base the company in California so as to cut on operations cost.
Intelligent Beauty grew in leaps and bounds and in September 2011, it gave birth to JustFab. The idea behind JustFab was to develop a community fashion brand. After paying the subscription fee, members were able to get personalized and quality fashion products, such as handbags and shoes at an affordable price. This was a sensational business strategy by Don Ressler and Adam Goldenberg, which made JustFab a darling to most fashion enthusiasts. The number of subscribed members ballooned to over four million members within a short span of time, necessitating the expansion of the company and diversification of its products. The company has since added modeling and runway attire to its collection and established other subscription brands, such as ShoeDazzle, FabKids, and Fabletics.
To create Fabletics in 2013, Don Ressler partnered with Kate Hudson. The company specializes in providing its members with active wear outfits: yoga wear, athletics wear, and swimming costumes among other sportswear. Being a subsidiary company of JustFab, Fabletics borrows the online member subscription model from its mother company. Its products, on the other hand, are not only affordable but personalized and fashionable.
In its six years of existence, JustFab has received funding from several quarters. On his part, Don Ressler pumped over $40 million to the company in 2013. In 2011, Matrix Partners invested more than $30 million in JustFab. The company also received funding from its mother company, Intelligent Beauty. In August last year, Don and Adam decided to rebrand their company from JustFab to TechStyle Fashion Group.
Learn more about Don Ressler: http://perezhilton.com/tag/don_ressler/